In the fiercely competitive daily chemical industry, product packaging is not only a "coat" to protect goods but also a key element to attract consumers' attention and convey brand value. The flat labeling machine, as a core device in the packaging process, is becoming the "invisible driver" for packaging upgrades in the daily chemical industry with its characteristics of high efficiency, precision, and intelligence.

Precise Labeling Enhances Product Appearance and Quality

Daily chemical products have extremely high requirements for the visual effects of labels. Label skew, bubbles, or wrinkles can directly affect consumers' purchase intentions. Take a well-known mineral water brand as an example. Before introducing a flat labeling machine, the label skew rate on its bottle bodies was as high as 5%. This not only affected the overall aesthetics of the product but also made some products appear less neat in shelf displays, reducing the brand's attractiveness. After adopting the flat labeling machine, the brand controlled the label error on bottle bodies within ±0.5mm, and the label skew rate significantly dropped to 0.2%. The daily production capacity per line increased from 20,000 bottles to 80,000 bottles. This "millimeter-level" precise labeling not only improves the packaging quality of the product but also makes the brand stand out in shelf displays, attracting more consumers' attention.

In addition to enhancing visual effects, the flat labeling machine can also ensure a perfect fit between the label and the container's curvature, preventing label detachment due to poor adhesion. For daily chemical products, label detachment not only affects product sales but may also have a negative impact on the brand image. The flat labeling machine, through high-precision sensors and vacuum label-sucking technology, achieves a tight fit between the label and the container, effectively solving this problem and providing strong support for the quality assurance of daily chemical products.

Dynamic Variables Meet the Rapidly Changing Market Demands

In today's increasingly competitive market, daily chemical brands need to quickly respond to market trends and adjust product packaging information to attract consumers' attention. The flat labeling machine supports real-time printing of label content and dynamic variable functions, enabling brands to quickly adjust text, images, QR codes, and other information on the packaging according to market changes, achieving personalized marketing with "one item, one code."

Take a shampoo brand as an example. This brand generates "one item, one code" labels through the flat labeling machine. Consumers can scan the code to participate in lotteries, claim coupons, and other activities, effectively increasing consumer participation and repurchase rates. According to statistics, after adopting this marketing method, the brand's repurchase rate increased by 25%, and its market share further expanded. In addition, the flat labeling machine is compatible with fun labels such as luminous and thermochromic ones, adding more creativity and fun to daily chemical products. A toy company made its plush toys glow in the dark by attaching luminous labels, significantly increasing product attractiveness and boosting sales by 30%.

Multilingual Support Facilitates Global Brand Expansion

With the rise of cross-border e-commerce, daily chemical brands need to quickly adapt to the language and regulatory requirements of different markets to expand overseas markets. The flat labeling machine supports multilingual label printing functions and can automatically generate labels in the corresponding language according to the needs of the target market, lowering the threshold for brands to enter new markets.

Take a cosmetics brand as an example. This brand generates bilingual labels in Chinese and English through the flat labeling machine and successfully entered the Southeast Asian market, with monthly export volume increasing by 40%. In addition, the flat labeling machine can also automatically adjust ingredient lists, warning information, and other content according to the regulations of the target market, ensuring that products comply with local regulations and reducing compliance risks. This is undoubtedly an important competitive advantage for daily chemical brands, helping them occupy a more favorable position in the global market.

Anti-Counterfeiting Traceability Enhances Brand Trust

The problem of counterfeit goods has long plagued the daily chemical industry, not only harming consumers' interests but also having a serious impact on brand image. The flat labeling machine achieves "one item, one code" traceability functions by integrating RFID chips and dynamic QR codes, providing reliable anti-counterfeiting protection for daily chemical products.

Take a high-end skincare brand as an example. After adopting the flat labeling machine, consumers can scan the code to view the product's production batch, quality inspection report, and logistics information, effectively reducing the complaint rate of counterfeit goods. According to statistics, after adopting this anti-counterfeiting traceability method, the brand's complaint rate of counterfeit goods decreased by 90%, and brand trust significantly improved. In addition, the flat labeling machine also supports integration with blockchain technology to ensure that traceability data cannot be tampered with, further enhancing brand trust and market competitiveness.

Dongguan Dawei Machinery Equipment Co., Ltd.‌

Located in Dongguan, China – a dynamic manufacturing hub in Guangdong Province – we are a high-tech enterprise specializing in R&D, production, sales, and service of intelligent packaging equipment. We deliver efficient, precision packaging line solutions worldwide, empowering industrial automation upgrades.

‌Core Product Lines:‌

• ‌Labeling Machines:‌ Self-adhesive, round-container, flat-surface & irregular-profile models

• ‌Sleeve Labelers:‌ Heat-shrink film sleeve labeling systems

• ‌Fillers:‌ Liquid / Paste / Powder filling machines

• ‌Cappers:‌ Rotary capping equipment

• ‌Full-line customization‌ for food, pharmaceuticals, daily chemicals, electronics & more

Serving 100+ enterprises across beverage, pharma, and FMCG sectors. Products exported to Southeast Asia, Middle East, and Africa markets with established partnerships with renowned brands.

‌Service Commitment:‌

End-to-end support including:

• Needs analysis & solution design

• Installation & commissioning

• Post-installation maintenance

• Custom engineering

• 24/7 emergency support

• Operator training

• Ensuring operational stability and productivity

We are your exclusive labeling problem solving expert.

- DAWEI Machinery